Samsung Electronics Co., Ltd., has proudly unveiled the Galaxy S24 Ultra, Galaxy S24+, and Galaxy S24, unleashing new mobile experiences with Galaxy AI[i]. This ground-breaking Galaxy S Series is paving the way into a new era that will forever change how mobile devices empower users.

AI amplifies nearly every experience on Galaxy S24 series, from enabling barrier-free communication with intelligent text and call translations, to maximizing creative freedom with Galaxy’s ProVisual Engine, to setting a new standard for search that will change how Galaxy users discover the world around them.

The global electronics giant is also thrilled to announce the pre-order availability of its highly anticipated AI-powered Galaxy S24 Series. Officially hitting the South African market on Friday, 14 February 2024, local customers can secure their Galaxy S24 Ultra, Galaxy S24+, or Galaxy S24 during the pre-order offer period, which opens on January 31 and runs through to 29 February 2024. Customers who pre-order any device from the Galaxy S24 Series through participating mobile operators can get a Galaxy Tab S9 FE, starting from just R99[1] per month.

“The Galaxy S24 Series transforms our connection with the world and ignites the next decade of mobile innovation,” said: TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “Galaxy AI is built on our innovation heritage and deep understanding of how people use their phones. We are excited to see how our users around the world empower their everyday lives with Galaxy AI to open up new possibilities.”   

Make Every Day Experiences Epic

Galaxy AI introduces meaningful intelligence aimed at enhancing every part of life, especially the phone’s most fundamental role: communication. When you need to defy language barriers, Galaxy S24 makes it easier than ever.

Chat with another student or colleague from abroad. Book a reservation while on vacation in another country. It is all possible with Live Translate[ii], two-way, real-time voice and text translations of phone calls within the native app. No third-party apps are required, and on-device AI keeps conversations completely private.

With Interpreter, live conversations can be instantly translated on a split-screen view so people standing opposite each other can read a text transcription of what the other person has said. It even works without cellular data or Wi-Fi. For messages and other apps, Chat Assist can help perfect conversational tones to ensure communication sounds as it was intended: like a polite message to a co-worker or a short and catchy phrase for a social media caption[iii].

AI built into Samsung Keyboard can also translate messages in real-time in 13 languages[iv]. In the car, Android Auto[v] will automatically summarise incoming messages and suggest relevant replies and actions, like sending someone your ETA, so you can stay connected while staying focused on the road.

Organisation also gets a big boost with Note Assist[vi] in Samsung Notes, featuring AI-generated summaries, template creationthat streamlines notes with pre-made formats, and cover creation to make notes easy to spot with a brief preview. For voice recordings, even when there are multiple speakers, Transcript Assist[vii] uses AI and Speech-to-Text technology to transcribe, summarise and even translate recordings.

Communication is not the only way Galaxy S24 Series takes the fundamental benefits of the phone into the future. Online search has transformed nearly every aspect of life. Galaxy S24 marks another milestone in the history of search as the innovative phone to debut intuitive, gesture-driven Circle to Search[viii] with Google. To give Galaxy users an incredible new tool, Galaxy turned to one of the worldwide trailblazers of search, Google, and opened up new forms of discovery with a simple gesture.

With a long press on the home button, users can circle, highlight, scribble on, or tap anything on Galaxy S24’s screen to see helpful, high-quality search results. Seeing a beautiful landmark in the background of a friend’s social media post or a surprising fun fact on YouTube Shorts can quickly become an accurate search to learn more – without having to leave that app. And depending on a user‘s location, for certain searches, generative AI-powered overviews can provide helpful information and context pulled together from across the web, and users can ask more complex and nuanced questions. It is that easy. And that epic.

Unleash Creativity to Discover the World in New Ways

Galaxy S24 Series’s ProVisual Engine[ix] is a comprehensive suite of AI-powered tools that transform image capturing abilities and maximise creative freedom every step of the way, from setting up a shot all the way to sharing it on social. Gone are shaky, pixelated images taken from far away. Galaxy S24 Ultra’s Quad Tele System, with new 5x optical zoom lens, works with the 50MP sensor to enable optical-quality performance at zoom levels from 2x, 3x, 5x to 10x[x] magnification thanks to Adaptive Pixel Sensor. Images also show crystal clear results at 100x with enhanced digital zoom.

With upgraded Nightography capabilities, photos and videos shot on Galaxy S24 Space Zoom are brilliant in any conditions, even when zoomed in. Capture more light in dim conditions with Galaxy S24 Ultra’s larger pixel size, now 1.4 μm, which is 60% bigger[xi]  compared to the previous model. Blur is reduced on Galaxy S24 Ultra with wider optical image stabiliser (OIS) angles and enhanced hand-shake compensation.

When recording videos, both front and rear cameras are equipped with Dedicated ISP Block for noise reduction, and Galaxy S24 analyses gyro information to distinguish between the filmer’s movement and the subject’s. This allows more effective noise removal and clear videos in the dark, even from far away.