Inspired by the spirit of refined craftsmanship, Blue Tab™ represents the most sophisticated and elevated expression of the Levi’s^® brand. As the originator of the blue jean, democratizer of denim, and the champion of craft, Levi’s^® Blue Tab represents the pinnacle of denim style and where it goes next. The Autumn / Winter 2026 Blue Tab collection explores reconstructed classics, drawing inspiration from vintage denim garments and transforming them into contemporary statements. 

To debut the brand’s latest premium collection, Levi’s® hosted an intimate dinner at ANTHM, a Cape Town based cocktail bar whose clean lines and Japanese-influenced detail mirrored the tone of the collection. Curated to introduce the most refined expression of Levi’s® to date, the evening brought together key press and style insiders for a focused showcase.

“With Blue Tab, we look back at iconic Levi’s^®  pieces and reimagine them for today,” said Paul O’Neill, Levi’s Design Director for Blue Tab. “We move things forward through elevated fabrics, thoughtful construction, and modern silhouettes while maintaining our Levi’s DNA.”

The Autumn / Winter 2026 Blue Tab campaign, photographed by Piczo, captures the collection’s elevated essence through stripped-back, intimate imagery. Shot in a gallery-like setting with clean architectural elements – concrete, stone, wood, and steel – the photography showcases the collection’s premium quality and sophisticated design through natural light and flash photography that feels both aspirational and understated.

The Levi’s® Blue Tab™ collection is available now in Sandton City and V&A Waterfront Levi’s® stores and online. Each piece carries the distinctive Blue Tab™ label, marking it as part of the brand’s most premium expression.